As a key contributor to a project for The Truck Company, we played a pivotal role in bringing their brand’s centerpiece, the iconic bull logo, from 2D to 3D. We first redesigned The Truck Company’s 3D logo for modular 3D printing. After production, we assembled the several pieces, resulting in a stunning centerpiece for their headquarters. The model of the bull not only served as a reference for the construction a wireframe structure in the shape of the bull – Standing at the reception of The Truck Company, the model now also welcomes new visitors to their headquarters.